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Frequently Asked Questions

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What is Public Relations?

As defined by the Public Relations Society of America, Inc. (PRSA), public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Public Relations is also the maintenance and/or management of a favorable public image of an individual, company, organization and/or related entity.

We often times like to refer to Public Relations as the bridge between the client and an audience that holds and distributes information to be shared, marketed, or advertised.

What is a Publicist?

A Publicist is a person whose role is to generate and gain media attention for a specific client. The role of a Publicist also includes generating goodwill, manage and create brand awareness and to manage publicity for the clients they represent. 

Playfully, we sometimes like to refer to us Publicists as "PR girls" or "PR guys." Often times, the general audience will get confused and call Publicists "a PR" which is incorrect. Overall, the correct name for a Publicist is simply that; a Publicist.

What is the difference between marketing and public relations?

When utilizing marketing, there is more focus on selling and promotions for a specific product and/or service. In terms of public relations, the main priority is maintaining a positive brand image and attracting media/audience attention (gaining publicity) for a specific product, service, company, organization and/or individual.

Does your company outsource services?

Yes. We are always working collaboratively with our colleagues in the media and in the event industry. That said, if there is something that we can not provide, we work with our colleagues to execute the project. Additional fees maybe charged, depending on what needs to get outsourced. If this is the case we will inform you prior to outsourcing any work.

Where is your company located?

The Elite Marketing Firm is located in Seattle, WA. However, we provide services to clients nationally and internationally.

Do we accept payment plans?

Yes, our retainers consists of split payments that are determined during the consumer agreement. 

Do we provide printing services?

Yes, we do. However, we are not a print shop. Printing costs are not included in our design fees. If printing is needed, all printing cost will be determined by amount of prints and type of prints that are needed. An additional fee will be charged if printing is needed.

Do we provide shipping?

Yes, we provide shipping if printed materials need to be mailed to the client. Depending on the type of shipment, an additional fee will be charged.

Does your company offer a la carte' services?

Yes, we do. This type of service will only be considered by request only. Please email us for more information.

Are there any internship opportunities available?

Yes, we have both paid and non-paid internship opportunities available. Please email for more information. 

Do we accompany talent to a scheduled event?

Yes, we can accompany talent to a scheduled event. This type of service must be requested in advance and additional fees will be charged. For more information, send us an email.

What other services do you offer?

In addition to what is listed under the "What We Do" page, we provide a plethora of other services (but aren't limited to) strategic planning, securing sponsorships, creating reports and more. If you're unsure about the types of services that we provide, or if you are in search for something specific, please email us with your inquiry.

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